The Clover Report is an ongoing survey of the human condition. Here you will find answers to all sorts of interesting questions about what we like, buy, where we go, what we spend our money on, what we believe, who we most admire and much more. It's an evolving, ongoing project and we hope you come along for the ride!
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Most Popular Sport in America
The US sports market is truly huge. We estimate that as of 2021, the North American sports market had a dollar value of nearly...
Prevalence of Duct Tape in the Home
Back in the 80s and into the early part of the 90s, there was an awesome television show on the air called MacGyver. Don’t take our...
Is It True That Men Don’t Listen (and why not if...
Sometimes…. sometimes too often…. men simply don’t listen. Don’t listen to what other people are saying, and more specifically, don’t listen to what women...
Interest in the Oscar Awards 2021
Another year, another round of the Oscars.
This year, the Oscars will be airing on Sunday, April 25, 2021. The 93rd Academy Awards ceremony, presented...
How Many People Played Pokémon Go?
For a while there (the peak seemed to be the summer of 2016), Pokémon Go was all the rage. It was common to see...
Netflix Subscribers by Political Leanings
Back in 2017, we polled Netflix subscribers on their political leanings and found that people who described themselves as being "liberal" were more likely...
Must Read
XBox Series X – A Market Study
Late in 2020 (~ November) Microsoft unveiled the Xbox Series X, the latest iteration of the massively popular online multiplayer gaming and digital media...
Interest in the Oscar Awards 2021
Another year, another round of the Oscars.
This year, the Oscars will be airing on Sunday, April 25, 2021. The 93rd Academy Awards ceremony, presented...
Americans’ Favorite TV Characters
Who are Americans’ favorite TV characters? We conducted this survey on May 25th, 2017.
As of that date, Americans ranked Sheldon Cooper (from the Big...
Buying Food from Food Trucks (Purchase Frequency)
In a typically week, how often do you purchase Street Food?
If you live in a reasonably large city, you are bound to see plenty...
How Open Minded Are We…Really?
We surveyed 500 adults and asked them a series of questions to gauge their overall “openness” to experiment with new things – ideas, experiences,...
Love it or hate it. What is it about Korean Kimchi?
Kimchi is a central element of Korean cuisine. It is fair enough to call it a real staple in Korean kitchens. For those who...
Past Stories
Americans’ Favorite TV Characters
Who are Americans’ favorite TV characters? We conducted this survey on May 25th, 2017.
As of that date, Americans ranked Sheldon Cooper (from the Big...
Does Age Matter in Romantic Relationships?
When it comes to love, does age really matter? Or put another way, does the existence of an age gap make a difference in...
Love it or hate it. What is it about Korean Kimchi?
Kimchi is a central element of Korean cuisine. It is fair enough to call it a real staple in Korean kitchens. For those who...
XBox Series X – A Market Study
Late in 2020 (~ November) Microsoft unveiled the Xbox Series X, the latest iteration of the massively popular online multiplayer gaming and digital media...
Netflix Subscribers by Political Leanings
Back in 2017, we polled Netflix subscribers on their political leanings and found that people who described themselves as being "liberal" were more likely...
The Fidget Spinner
The Fidget Spinner. These little toy/stress reliever thingys seemed to just appear out of thin air sometime in early 2017, and now they are...